Benefits
The Connected Opportunity: LA 2028 to Brisbane 2032
The Alliance was founded on a single strategic insight: the seven years leading in and between LA 2028 and Brisbane 2032 are not two separate moments — they are one continuous, interconnected opportunity for clients who act strategically.
LA 2028
BNE 2032
-
Global brand visibility at unparalleled scale
-
Direct access to US government, media & commerce
-
Australian and global cultural showcase on the world stage
-
Sports diplomacy & athlete partnership programs
-
Hospitality, activation & trade zone opportunities
-
Seed investment & commercial relationship building
For clients, the Alliance is not simply an event services provider. It is a strategic partner across the full arc — from first briefing to final legacy evaluation — with the networks, capability and on-ground expertise, local knowledge and contacts, on both sides of the Pacific to make every
engagement count.